ABOUT
WE BUILD THE PSYCHOLOGICAL OPERATING SYSTEM BENEATH THE TALENT.
Performance Coach
SOPHIA WHITE
Sophia's work sits at the intersection of two of the most demanding performance environments in the world: elite military operations and NCAA collegiate athletics. In both, the difference between talent and execution is rarely physical — it is psychological, and it is trainable.
With an applied psychology background and a pending CMPC credential, Sophia translates the frameworks used to build composure under genuine duress into language a fifteen-year-old can use on a Saturday morning showcase field.
This is not motivational speaking. It is not faith-based mentoring. It is not exhaustion mistaken for toughness. It is secular, data-driven skill acquisition with measurable outcomes — the standard high-performing families and athletic departments should expect.
Founder and Clinical Neuropsychologist
Dr. Lee Ann Annotti
I am Dr. Lee Ann Annotti, a licensed neuropsychologist specializing in cognitive performance, mental conditioning, and psychological evaluations. I provide evidence-based mental skills training designed to help students and athletes master attention control, emotional regulation, and high-stakes execution. Whether an athlete is navigating performance anxiety, recovering from a mental block, or managing the intersection of ADHD and athletic focus, my goal is to translate complex neurocognitive profiles into actionable, on-field success.
In competitive athletics, a team’s peak window is short. Athletic departments and athletes cannot afford to wait months to address performance gaps. My practice is built on a rapid-response model: within three weeks of our initial consultation, we conduct comprehensive psychological baseline assessments, consult with coaching staffs, and deliver a complete performance profile.
By understanding an athlete’s unique neurocognitive blueprint—how they process information, manage stress, and maintain focus—we develop tailored, evidence-based treatments and mental conditioning plans that help them reach their fullest potential.
For student-athletes, true success requires balancing rigorous academic demands with elite physical performance. Navigating both worlds can be overwhelming, leading to burnout and decreased performance.I partner directly with academic institutions, athletic directors, and coaching staffs to shoulder the strategic burden of athlete mental health. Through clear, empathetic collaboration, we ensure that an athlete's academic accommodations and on-field mental conditioning are perfectly aligned, allowing the athlete to stay focused on execution and growth.
My professional passion is designing systems that unlock human potential. Early in my career, I saw how extensive waitlists and fragmented care hindered success. This drove me to build specialized, multi-disciplinary programs from the ground up.
PHILOSOPHY
THE TRIAD APPROACH
Traditional clinical sport psychologists are bound by strict patient confidentiality — the athlete is treated in a vacuum. Parents are left in the dark, and coaches have no idea how to support the athlete on the field. We train the entire ecosystem.
01
THE ATHLETE
Attention control, emotional regulation, and pressure execution taught as trainable skills — not personality traits.
02
THE PARENT
Transparency into the framework being taught, plus the exact language to reinforce it in the car ride home.
03
THE COACH
Actionable tools to embed psychological reps into physical practice, and scripts for the highest-stakes moments.
Reactive Therapy
Waiting for the breakdown
- Performance blocks are treated as clinical disorders or trauma.
- Intervention begins only after the athlete has already broken down.
- Stigma attached to being "sent" to a therapist.
- Parents and coaches locked out of the process.
Proactive Performance
Installing the operating system
- Stigma-free performance coaching: a badge of honor, not a diagnosis.
- Emotional regulation and attention control taught before the pressure arrives.
- Measurable skill acquisition with baselines and impact reporting.
- Parents and coaches trained alongside the athlete.
The Mission and Values behind Milestones Elite Performance
Foundational IdentityOur Mission
To bridge the gap between physical talent and psychological execution.
We equip youth athletes, their families, and their coaches with elite, evidence-based mental performance frameworks, empowering the next generation to navigate pressure, build resilience, and maximize their potential both in and out of competition.
Our Vision
To set the premier standard for youth mental performance coaching in the United States.
We envision a youth sports culture where psychological skill acquisition is prioritized equally alongside physical training, transforming how athletes, parents, and institutions approach the mental demands of high-stakes environments.